Post Graduate Diploma in Graphic Design

The Post Graduate Diploma in Graphic Design is a specialized program that focuses on developing creative and technical skills in visual communication. The course covers key areas such as graphic design principles, typography, color theory, digital illustration, branding, and layout design. Students learn to create impactful designs using industry-standard software like Adobe Photoshop, Illustrator, and InDesign.

Graduates of this program can work in advertising agencies, media companies, publishing houses, design studios, and freelance. They can take up roles like graphic designer, visual designer, UX/UI designer, brand designer, and creative director. The course also focuses on digital marketing and web design, equipping students to meet the demands of modern design trends.

Top recruiters include Ogilvy & Mather, Leo Burnett, DDB Mudra, and Tata Elxsi, offering diverse opportunities in the creative design industry.

The scope of a Post Graduate Diploma in Graphic Design is vast, offering numerous opportunities in the ever-evolving creative and digital industries. Here’s an overview of the course scope:

1. Career Opportunities:

Graphic Designer: Design digital and print materials, including logos, brochures, advertisements, and websites.

Brand Designer: Work on creating and maintaining a brand's visual identity across various platforms, ensuring consistency in branding.

UX/UI Designer: Focus on designing user interfaces and experiences for websites, mobile apps, and digital platforms, ensuring a seamless user experience.

Creative Director: Lead creative teams in designing and executing campaigns, advertisements, and brand visuals for clients.

Illustrator/Visual Designer: Create custom illustrations and visual assets for advertising, publications, and digital media.

2. Further Studies and Growth:

Advanced Design Courses: Specialize in areas such as motion graphics, 3D design, or digital media.

MFA in Graphic Design or Master’s in Visual Arts for further specialization.

3. Job Sectors:

Advertising and Marketing Agencies

Design Studios and Freelance Work

Publishing Houses

Web Development and Digital Media Companies

Corporate Branding and PR Firms

E-commerce and Retail

The demand for high-quality visual content, branding expertise, and digital marketing ensures that the scope for Post Graduate Diploma in Graphic Design graduates continues to grow, offering diverse career opportunities in the creative and business sectors.

The eligibility criteria for a Post Graduate Diploma in Graphic Design typically include the following:

Educational Qualification:
Candidates must have a bachelor’s degree in any discipline (e.g., Arts, Fine Arts, Design, Engineering, or Science) from a recognized university. While a background in graphic design, visual arts, or communication design is beneficial, it is not always a mandatory requirement.

Minimum Percentage:
A minimum aggregate score of around 50-60% in the qualifying undergraduate degree is generally required, although this can vary by institution.

Work Experience:
While work experience is not always required, some institutions may prefer candidates with 1-2 years of professional experience in graphic design or related fields. This is particularly true for programs targeting professionals looking to enhance their design skills.

Portfolio:
A portfolio showcasing the applicant’s previous work, design projects, or creative abilities may be required as part of the admission process. This helps institutions assess the candidate's creative potential and design aptitude.

Entrance Exams/Interviews:
Some institutions may conduct entrance exams, interviews, or portfolio reviews as part of the selection process. These assessments may evaluate the candidate’s design knowledge, creativity, and technical skills.

Language Proficiency:
Proficiency in English may be required, especially for courses conducted in English. Some institutions may ask for IELTS or TOEFL scores, particularly for international students.

It is always advisable to check with the specific institution for their exact eligibility requirements, as these may differ.

Top Recruiters for Post Graduate Diploma in Graphic Design Graduates

Graduates of the Post Graduate Diploma in Graphic Design often find opportunities in creative industries like advertising, media, marketing, and design studios. Some top recruiters include:

Advertising and Creative Agencies:

• Ogilvy
• BBDO
• Leo Burnett
• Grey Group
• JWT (J. Walter Thompson)

Design Studios and Branding Agencies:

• Pentagram
• Landor
• MetaDesign
• Sagmeister & Walsh
• Chermayeff & Geismar & Haviv

Tech and Digital Media Companies:

• Google
• Apple
• Microsoft
• Adobe
• Facebook

E-commerce and Retail:

• Amazon
• Flipkart
• Myntra
• Zalando

Media and Publishing:

• Times Group
• The New York Times
• BBC
• Vogue

Freelancing and Startups:
Many graphic design graduates also work as freelancers, collaborating with startups, small businesses, or clients directly on web design, branding, and advertising projects.

These recruiters value the creative, technical, and problem-solving skills that graphic design graduates bring to the table, making them ideal candidates for positions like Graphic Designer, Art Director, UI/UX Designer, Branding Specialist, Web Designer, Illustrator, and Creative Director.