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2Year
Design

M.Des - Graphic Design

Design 2 Year 4.7 Average Rating
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Starting From

₹72,000 /- Per Year


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About Course


M.Des in Graphic Design is a specialized postgraduate program designed to equip students with advanced skills in visual communication, creativity, and design. This course focuses on various aspects of graphic design, including digital design, typography, branding, print media, and visual storytelling. Students gain expertise in designing innovative solutions for both print and digital media, with a strong emphasis on creating visually appealing designs that communicate messages effectively. The curriculum combines theoretical knowledge with practical experience, allowing students to develop a diverse skill set, ranging from creative thinking to mastering design tools such as Adobe Photoshop, Illustrator, and InDesign. As the demand for skilled graphic designers continues to grow across industries, an M.Des in Graphic Design opens up numerous career opportunities in sectors like advertising, media, publishing, digital marketing, and corporate branding. Graduates can work as graphic designers, UX/UI designers, visual communication specialists, creative directors, and brand strategists. The course is ideal for those who have a passion for design and want to further hone their skills and creativity. It is well-suited for students who already possess a basic understanding of design principles and wish to take their knowledge to an advanced level.

With the increasing importance of digital platforms and branding, graphic design has become a crucial element in the success of any business or product. Graphic design professionals are in high demand to help companies create impactful designs that engage and attract their target audience. As a result, M.Des in Graphic Design offers a highly rewarding career path, with opportunities for both creative expression and professional growth. The course also emphasizes the significance of understanding user experience (UX) and user interface (UI) design principles, which are essential in today’s digital age. The M.Des in Graphic Design program also prepares students for entrepreneurial ventures. Many graduates go on to start their own design studios or freelance businesses, providing them with the flexibility to work on a variety of projects and expand their creative horizons. Additionally, the course’s focus on the latest trends in design, such as motion graphics and web design, ensures that graduates stay ahead of industry developments.

Overall, M.Des in Graphic Design provides students with the necessary skills, knowledge, and creativity to succeed in the ever-evolving design industry. Whether pursuing a job in a design agency, a corporation, or as a freelancer, graduates are well-equipped to make a significant impact in the world of graphic design.


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Course Scope


The scope of an M.Des in Graphic Design is vast and offers exciting opportunities across various sectors. Graduates of this course can explore careers in advertising, branding, digital media, web design, UX/UI design, and multimedia design, among others. With the increasing demand for visually appealing and effective communication, the role of graphic designers has become crucial in marketing, business, and communication strategies.

In addition to traditional design roles, there are growing opportunities in digital marketing and content creation, where graphic design skills are key in creating engaging visual content for social media, websites, and online advertisements. Graduates can work as art directors, visual designers, UX/UI designers, packaging designers, and freelancers. The rise of the digital world ensures that skilled graphic designers can find ample job openings across the globe.

Moreover, those who have a passion for teaching and education can take up roles as design educators in universities and institutions. The course also opens up the possibility for entrepreneurship, with opportunities to establish design studios, agencies, or freelance ventures.

Overall, the scope of M.Des in Graphic Design is extensive, with diverse career paths in both traditional and digital sectors. The increasing reliance on design to convey messages effectively across platforms guarantees a sustained demand for skilled professionals in the field.


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Course Syllabus & Subjects


Design Fundamentals:

  • Introduction to design principles and techniques.
  • Basic concepts of typography, color theory, and layout design.

Visual Communication:

  • Study of visual language and its impact on communication.
  • How to effectively communicate ideas through graphic design.

Typography:

  • Detailed study of fonts, typefaces, and the art of arranging type.
  • Creation of typography designs for various mediums.

Digital Imaging:

  • Techniques and tools for digital photo manipulation.
  • Use of software such as Adobe Photoshop and Illustrator for image editing and creation.

Branding and Identity Design:

  • Developing visual identities for businesses and brands.
  • Logo design, color palettes, and brand storytelling.

Web and User Interface Design (UI/UX):

  • Designing websites, mobile applications, and user interfaces.
  • Introduction to user experience (UX) and user interface (UI) principles.

Motion Graphics and Animation:

  • Creation of animated visual content using software such as After Effects.
  • Understanding the basics of animation for web, video, and advertising.

Print and Packaging Design:

  • Designing print materials such as brochures, posters, and flyers.
  • Understanding the principles of packaging design for products.

Photography and Image Manipulation:

  • Basic principles of photography.
  • Advanced techniques for digital image editing and manipulation.

Interaction Design:

  • Focus on creating engaging and interactive designs for digital platforms.
  • In-depth study of user-centered design and interaction techniques.
  1. Design History and Theory:
  • Study of the evolution of graphic design, design movements, and influential designers.
  • Understanding the theoretical frameworks behind design decisions.
  1. Design Research and Concept Development:
  • Techniques for conducting research and developing innovative design concepts.
  • Learning how to critically analyze design challenges and propose creative solutions.
  1. Design Management and Strategy:
  • Basics of managing design projects, timelines, and teams.
  • Understanding strategic thinking in design.
  1. Capstone Project or Thesis:
  • A final project or thesis that involves creating a comprehensive design solution.
  • This is typically a culmination of all the skills learned during the course.

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Course Eligibility


Educational Qualification:

  • Applicants should have a Bachelor’s degree in any discipline from a recognized university. However, preference is often given to candidates with a background in design, fine arts, visual arts, or related fields.
  • Alternatively, candidates with a Bachelor's degree in Graphic Design, Animation, Multimedia, Fine Arts, or Fashion Design are often preferred for this program.

Minimum Marks:

  • Most institutions require candidates to have a minimum of 50% to 60% marks in their undergraduate degree. This percentage requirement may vary depending on the institution.

Age Limit:

  • There is typically no specific age limit for admission to M.Des programs, but some institutions may have a certain age restriction for eligibility.

Entrance Exam:

  • Many design institutes conduct entrance exams to evaluate the candidates’ aptitude, creativity, and design skills. Commonly accepted exams for M.Des Graphic Design include:
    • NID DAT (National Institute of Design's Design Aptitude Test)
    • CEED (Common Entrance Exam for Design)
    • UCEED (Undergraduate Common Entrance Exam for Design)
    • Institute-specific entrance exams

Portfolio Submission:

  • Some institutions may ask applicants to submit a portfolio showcasing their previous design work, including graphic design, sketches, visual artwork, and other creative projects. This portfolio helps evaluate the applicant’s skills and creative abilities.

Personal Interview:

  • After qualifying for the entrance exam, selected candidates are usually called for a personal interview or group discussion as part of the admission process. During the interview, candidates may be asked about their design interests, experience, and future career goals.

Work Experience (Optional but Beneficial):

  • Some institutions may prefer candidates with prior work experience in design or creative fields, although it is not a mandatory requirement.

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Course Level


The M.Des in Graphic Design is a postgraduate (master's) level course. This advanced program is designed for students who have already completed an undergraduate degree and wish to further their knowledge and expertise in graphic design, visual communication, and creative solutions. It is suitable for those looking to deepen their understanding of design principles, gain professional experience, and pursue advanced careers in the design industry.


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Similar Courses


B.Des - Graphic DesignM.Des - Graphic DesignDiploma in Graphic DesignPost Graduate Diploma in Graphic DesignB.Sc - Graphic DesignBA - Graphic DesignGraphic Designing

Recruiters


Top Recruiters:

 

Advertising Agencies:

  • Ogilvy & Mather
  • Leo Burnett
  • JWT (J. Walter Thompson)
  • DDB Worldwide
  • McCann Erickson

Design Studios:

  • Pentagram
  • Landor Associates
  • MetaDesign
  • Fitch
  • Studio Dumbar

Branding & Marketing Firms:

  • Interbrand
  • VSA Partners
  • Lippincott
  • Siegel+Gale
  • Wolff Olins

Media & Publishing Companies:

  • The New York Times
  • Conde Nast
  • BBC
  • National Geographic
  • TIME Magazine

Tech & Digital Companies:

  • Google
  • Apple
  • Adobe
  • Microsoft
  • Facebook (Meta)

E-commerce and Retail Brands:

  • Amazon
  • Flipkart
  • Myntra
  • ZARA
  • H&M

Film & Entertainment Industry:

  • Disney
  • Warner Bros.
  • Universal Studios
  • DreamWorks Animation
  • Sony Pictures

Startups & Freelance Opportunities:

  • Many graphic designers choose to work as freelancers, joining startups or running their own businesses offering design solutions.

Consultancies & Market Research Firms:

  • McKinsey & Company
  • Boston Consulting Group (BCG)
  • Accenture Interactive
  • Deloitte Digital

Government and Educational Institutions:

  • Many governmental bodies and educational institutions require graphic designers for branding, communication, and educational material design.

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