Skippi Ice Pops Success Story | Shark Tank India Deal, Growth & Valuation
Table of Contents
Skippi Ice Pops Success Story | How India’s First Ice Pop Brand Became a Sensation
Introduction
The story of Skippi Ice Pops is a true example of how innovation, nostalgia, and smart branding can transform a simple childhood memory into a multi-crore business. Founded by Ravi Kabra and Anuja Kabra in 2020, Skippi became India’s first ice pop brand and quickly captured the market with its unique flavors, hygienic packaging, and strong recall value.
Within months, the startup went viral after securing a historic deal on Shark Tank India Season 1, where all six sharks invested ₹1 crore collectively. Since then, Skippi has grown rapidly, spreading across retail stores, e-commerce platforms, and schools—bringing back the joy of colorful ice pops for a new generation.
Early Days of Skippi Ice Pops
Ravi and Anuja noticed a major gap in the Indian market—while ice candies were popular among kids, they lacked hygiene, branding, and consistency. By creating 100% natural, preservative-free, and safe ice pops, they reintroduced a nostalgic product with a modern twist.
Their idea wasn’t just about selling ice candies—it was about reviving childhood nostalgia in a safe, branded, and scalable way.
Shark Tank India Deal
Skippi Ice Pops made history by becoming the first brand on Shark Tank India to get investment from all six sharks:
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Investment Amount: ₹1 Crore
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Equity Dilution: 15%
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Sharks: Ashneer Grover, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Ghazal Alagh
This deal gave them national visibility and made Skippi a household name overnight.
Growth Journey & Achievements
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Expanded to over 20,000 outlets across India
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Available on major e-commerce sites like Amazon and Flipkart
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Featured in schools, multiplexes, and malls
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Multiple flavors including Cola, Orange, Raspberry, Mango Twist, Lemon, and Bubblegum
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Reported ₹30 crore valuation in just 2 years
Skippi Ice Pops Valuation Growth Chart
| Year | Valuation (Approx.) | Milestone |
|---|---|---|
| 2020 | ₹5 Crore | Brand Launch |
| 2021 | ₹10 Crore | Pre-Shark Tank Growth |
| 2022 | ₹30 Crore | Shark Tank Deal & Expansion |
| 2023 | ₹60 Crore | Nationwide Retail Growth |
| 2024 | ₹100+ Crore | Leading Ice Pop Brand in India |
Conclusion
The success story of Skippi Ice Pops proves that even the simplest ideas—when executed with innovation, nostalgia, and branding—can become a nationwide craze. From reviving ice pops to becoming a Shark Tank India favorite, Skippi continues to inspire budding entrepreneurs in India.
FAQs (Frequently Asked Questions)
Skippi Ice Pops was founded in 2020 by husband-wife duo Ravi Kabra and Anuja Kabra. Their vision was to revive India’s favorite childhood ice candy with hygienic, preservative-free, and branded products.
The company received ₹1 crore for 15% equity from all six sharks combined—Ashneer Grover, Aman Gupta, Namita Thapar, Vineeta Singh, Peyush Bansal, and Ghazal Alagh.
As of 2024, Skippi Ice Pops is estimated to be valued at over ₹100 crore, making it one of India’s fastest-growing FMCG startups
I’m Geethika Reddy, a content writer from Karnataka with 4 years of experience in writing across multiple languages. I specialize in SEO-friendly articles, blogs, website content, and creative writing, ensuring that every piece is engaging, well-researched, and tailored to the target audience. My multilingual expertise allows me to create content that connects with diverse readers, making me a versatile and adaptable writer.
