Inshorts Success Story | How India’s News-in-60-Words App Became a Media Powerhouse
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Inshorts Success Story | How India’s News-in-60-Words App Became a Media Powerhouse
Inshorts is one of India’s most disruptive media startups, transforming the way Indians consume news. With its unique concept of delivering news in just 60 words, Inshorts has attracted millions of readers, especially Gen Z and millennials who prefer quick, to-the-point updates.
Founding of Inshorts
Inshorts was founded in 2013 by three IIT Delhi alumni: Azhar Iqubal, Anunay Pandey, and Deepit Purkayastha. What started as a simple Facebook page called News in Shorts quickly gained massive traction. By 2015, it evolved into a mobile app, attracting both users and investors.
The Unique Idea
Inshorts disrupted the traditional media ecosystem by cutting down long-form news into 60-word summaries. This bite-sized approach to information proved to be the perfect fit for India’s fast-paced digital generation. The app today covers politics, technology, business, sports, entertainment, and global news.
Funding and Growth
Inshorts quickly caught the attention of investors. It raised multiple funding rounds from Tiger Global, Rebright Partners, and other prominent VCs.
Inshorts Valuation Table
| Year | Funding Raised (INR) | Funding Raised (USD) | Valuation (Approx. INR) | Valuation (Approx. USD) |
|---|---|---|---|---|
| 2015 | ₹10 Crore | $1.5 Million | ₹50 Crore | $7 Million |
| 2017 | ₹65 Crore | $10 Million | ₹600 Crore | $90 Million |
| 2019 | ₹180 Crore | $25 Million | ₹1,200 Crore | $170 Million |
| 2021 | ₹750 Crore | $100 Million | ₹7,500 Crore | $1 Billion |
| 2023 | ₹1,500 Crore | $200 Million | ₹15,000 Crore | $2 Billion |
Why Inshorts Stands Out
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Micro-News Format: Unique 60-word summaries.
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Tech-Driven Content: AI + human editorial checks.
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Mass Appeal: Covers diverse topics for all age groups.
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Youth-Centric: Popular among India’s millennials and Gen Z.
Future Plans of Inshorts
Inshorts aims to expand globally and diversify into new verticals like content aggregation, short videos, and AI-driven personalized feeds. With over 10 million+ downloads, it is positioned as one of India’s most successful news-tech companies.
Conclusion
The Inshorts success story is a shining example of how innovative thinking can transform an industry. From a Facebook page to a multi-billion-dollar news-tech company, Inshorts has redefined the future of media consumption in India and beyond.
FAQs (Frequently Asked Questions)
Inshorts earns primarily through advertisements, brand collaborations, and sponsored content.
Inshorts was founded by Azhar Iqubal, Anunay Pandey, and Deepit Purkayastha in 2013.
Inshorts is valued at around ₹15,000 Crore (~$2 Billion).
Hi, I'm Vartika Saha, a freelance content writer based in Delhi, currently pursuing my B.Com from Shri Ram College of Commerce (SRCC). I have a strong passion for writing and love creating content that’s engaging, informative, and SEO-friendly. With every project, I aim to deliver well-researched, reader-focused pieces that leave a lasting impact. I'm always looking for new opportunities to grow and collaborate in the world of content creation.
